Words and Photos by: Ana Liza Benetua
Last October 14, 2017, I was able to attend WOOmen.ph’s Media Launch in Quezon City. WOOmen.ph is a Hair and Make-up Artists website whose main goal is “to raise the profile of cosmetic artisans in the Philippines”. According to their portfolio, their mission is to “think of ways to Win Others Over- the reason we are called WOOmen.”
The launch was held at the Palm Grill in Tomas Morato Avenue. I love their chosen venue to hold the launch because it’s cozy, and well-lit.
A few months prior to the launch, Ms. Guiden Amalay, one of the co-founders of WOOmen.ph, sent me an invite via Facebook Messenger. I felt a rush of excitement running up my spine because I will see Team WOOmen again.
I met Team WOOmen for the first time at their BEAUTY: DECONSTRUCTED workshop in Greenfield District, Mandaluyong. The place is near Shaw Boulevard. I won a ticket for the event via Ms. Sonjia Calit-Kakilala’s Instagram page. Ms. Sonjia is the Chief Social Officer of WOOmen.ph. Aside from that, she is also the the model for their BEAUTY: DECONSTRUCTED workshop.
There were some challenges faced while traveling to go to the event itself. I was shocked to see the roads filled with vehicles, bumper to bumper, on a Saturday afternoon in the metropolis. These places had the heaviest traffic: Buendia Avenue, Quiapo, Manila, and near Banawe. Que horror! At the same time, the weather seems to have a mind of its own, bringing gray clouds and mild showers merrily along with it. (I am beginning to sound like a weather girl.)
Amid the hurdles faced, I was able to cross and jump over it. I managed to arrive despite the Gordian knot of a traffic situation I had experienced earlier. I asked the security guard if the event is already finished. Lucky me, because he replied that the launch is still on-going. Whew! Thank you!
I went inside Palm Grill and what greeted me is a gorgeous venue, styled a la mode. The ceilings in the loft area are lined with yellow and black balloons, reminiscent to the WOOmen.ph’s color scheme. The tables in the ground floor are also decorated with black balloons as well.
The registration area is a sight. I am loving the creative vibe the event brings! Every thing on the table is well-thought out. Too bad for me because I wasn’t able to get some of the goodies from them because I arrived late. But that’s OK, because in spite of that, I was still able to make it.
As you climb up the stairs, you’ll see the loft where the main event was held. Near this bright mural of leaves, stands the WOOmen.ph poster.

The most important ingredient in an event such as this are the people you meet along the way. After all, an event is not complete without the people itself. You get a lot ichigou ichie moments (meeting for the first time). At the same time, it’s also nice to touch base, and chat with the gorgeous ladies I have met previously at the BEAUTY: DECONSTRUCTED workshop like Abbie Victorino, CEO and Founder of Stylegenie. ph





Overall, the WOOmen.ph Media Lauch is a success. You can sense so much positive vibes that it’s literally lingering above our heads. You can still feel the love in the air hovering, which is evident in the photos posted below:



Are you an aspiring or a professional hair or makeup artist? If you’re reading this, I tell you, this is your chance to shine. Simply check out the official WOOmen website and their social media accounts, and sign up to be part of the WOOmen squad today. I will post the links below:
Instagram: Woomen.ph IG
Facebook: Woomen.ph FB
Source Credit for content:
Goal and mission from The Official Woomen.ph About Us page
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